Pure Truth
property decisions
Here I share how I look at Dubai property: the price, the payment commitments, the rental case and the eventual sale. The aim is to explain the reasoning behind a decision, including where the evidence is incomplete.
Explore LENS
Three ways to examine a decision
LENS explains the investment question. PRISM examines a specific property. ORACLE brings the discussion into conversations and video.
01LENS
Articles on Dubai property, prices and investment decisions.
Explore our thinking ⟶
02PRISM
A framework for examining a specific property and its risks.
See how we analyse ⟶
03ORACLE
Conversations and video on Dubai real estate.
Watch & listen ⟶Recent articles from LENS


AED 2 million in Dubai: What should it buy you?
The same budget buys very different homes across Dubai. Decide what matters most before comparing bedrooms and square footage.


35/65, 50/50, 70/30: Which payment plan is better?
A smaller payment during construction leaves a larger obligation at handover. Compare the property, the price and your ability to fund both.


Why seven years matters more than 7%
A seven-year horizon makes me look beyond construction and handover to rent, costs and the completed community. Waiting alone cannot fix a poor purchase.